Foot-and-Mouth Disease
Communicating Through a National Animal Health Challenge
Agricultural Research Council
Project overview
Joy contributed to the ARC’s Foot-and-Mouth Disease strategy and crisis communications response, including planning the FMD Indaba in July 2025 — a high-level engagement bringing together government, academic, scientific and industry stakeholders.
Context and challenge
A complex public-interest issue in which technical and scientific information had to reach farmers, industry, government and the public accurately and credibly.
Strategic approach
Communicate scientific and technical issues in a credible, accessible manner.
Support high-level stakeholder dialogue with coordinated information and messaging.
Joy’s scope of responsibility
- Crisis and issues communication.
- Strategic stakeholder engagement.
- Media relations and information coordination.
- Public-facing institutional communication.
- Communications planning for the FMD Indaba.
Execution and stakeholder coordination
Coordinated communications and stakeholder engagement alongside the scientific and veterinary authorities responsible for the disease response.
Outcomes and significance
Supported institutional credibility during a period of national concern by keeping public communication coordinated and accurate.
Related coverage
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