Nearly two decades.
Seven chapters.

• Enterprise-wide marketing and communications strategy.
• Brand positioning and institutional reputation management.
• Executive advisory and stakeholder strategy.
• Annual Performance Plan contributions and performance reporting.
• Media relations, media buying and creative agency management.
• Digital marketing, social media and editorial content.
• Crisis communication and issues management.
• Corporate events, exhibitions and brand activations.
• Budget management, procurement and financial accountability.
• Corporate social investment and stakeholder engagement.
• Leadership and development of the national public relations function of 13 offices.

Selected work: G20 MACS · ARC–DALRRD Conference · NAMPO · INTERGIS · FMD Indaba · hybrid Excellence Awards.

• Ministerial communications advisory.
• Official spokesperson responsibilities.
• National and international media relations.
• Crisis communications and issues management.
• Integrated government campaigns.
• Media strategy and public positioning.
• State occasions, national commemorations and major government events.
• Intergovernmental communication and stakeholder relations.
• Outreach, education and youth-development initiatives.

• Arts communications and audience engagement.
• Marketing strategy and media relations.
• Content production and promotional campaigns.

• Regional communications across South Africa, Tanzania and Zambia.
• International development communications and donor-facing narratives.
• Stakeholder engagement and regional brand positioning.

• Executive communications and stakeholder advisory.
• Crisis communications.
• Communications surrounding the introduction of the eNaTIS system.

• Corporate rebranding.
• Media relations and integrated campaigns.
• Stakeholder communications.

• Writer / Assistant Producer — SABC, Urban Brew Studios, Okuhle Media.
• Production Coordinator — Mindset Network.
• Publicist — Arena Holdings.