Project overview
From July 2012 to August 2013, Joy served as Africa Regional Communications Manager at Room to Read, working across South Africa, Tanzania and Zambia.
Context and challenge
International development communication must speak to communities, partners and donors across different countries at once.
Strategic approach
Multi-country communications strategy and consistent regional brand positioning.
Joy’s scope of responsibility
- Multi-country communications strategy.
- Brand positioning.
- International development narratives and donor-facing storytelling.
- Stakeholder engagement and media relations.
- Collaboration between communications, programme and fundraising teams.
Execution and stakeholder coordination
Delivered in collaboration with country programme and fundraising teams.
Outcomes and significance
Established the breadth of her experience beyond South African government and public institutions.
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