INTERGIS
Communicating Change Through Digital Transformation
Agricultural Research Council
Project overview
Joy led marketing, communications, brand visibility and stakeholder engagement for the launch of the modernised Integrated Registration and Genetic Information System (INTERGIS), a national livestock recording and genetic information platform.
Context and challenge
Introducing a modernised digital system requires users and stakeholders to understand what is changing, why, and how it affects them.
Strategic approach
Change communication paired with clear public information.
Joy’s scope of responsibility
- Change communication.
- Stakeholder engagement.
- Brand and messaging coordination.
- Public information around a modernised digital system.
Execution and stakeholder coordination
Coordinated launch communications and visibility alongside the technical teams responsible for the system’s development and implementation.
Outcomes and significance
Supported adoption and understanding of a national digital platform.
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