Project overview
Joy provided strategic leadership for high-impact exhibitions and integrated marketing activations, including NAMPO, a major agricultural exhibition.
Context and challenge
Exhibitions are where a research institution meets farmers, industry and partners directly — and where its research must be made tangible.
Strategic approach
Exhibition strategy and planning built around research and innovation showcases.
Institutional branding and stand visibility to support visitor engagement.
Joy’s scope of responsibility
- Exhibition strategy and planning.
- Institutional branding.
- Research and innovation showcases.
- Stakeholder engagement.
- Cross-functional coordination.
- Partnership development and institutional positioning.
Execution and stakeholder coordination
Delivered in coordination with ARC research teams who present and demonstrate their work.
Outcomes and significance
Strengthens the ARC’s visibility and positioning among the agricultural audiences it serves.
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